My designs tend to take a minimal approach with a concentration on color and composition. I think that involving abstraction, either explicitly using visible shape and line or implicitly using compositional geometry, makes the work approachable and relatable to many demographics of people. I take into consideration the same principles I use when composing a piece of fine art: heirachy, color, and shape.
My 3D designs are done in Blender which is a free and open sourced software available on the internet. The versatility of this medium is incredible and has the power to literally reshape the world of design. From advertising to video game design, if you can think of it, you can create it. The amount of freedom and control of this program is amazing!